Privacy Policy for Embryo Atlas

Last updated : 14 June 2025

1 – Introduction
EmbryoAtlas.com (“we”, “our”, “us”) is an independent directory of fertility and IVF clinics. This notice explains how we collect, use, disclose and safeguard any personal information obtained when you visit or interact with the website https://www.embryoatlas.com (“Website”). By accessing the Website you accept the practices described below; if you do not agree, please do not use the site.

2 – Information we collect
Contact data you choose to provide. When you complete an enquiry form or write to us, we receive your name, e-mail address, phone number, country and any other details you voluntarily include. You may also choose to mention medical context (for example age, previous IVF attempts).

Technical and usage data. When you browse the Website our servers record your IP address, browser type, device information, pages visited and time-stamps. We set essential cookies for security and session management and, with your consent, analytics cookies (Google Analytics 4 with IP anonymisation).

3 – How we use your data
To forward your enquiry to the fertility clinic(s) you explicitly select or filter for.

To communicate with you if you ask a question or request assistance.

To protect the Website against fraud and abuse and to compile anonymous visitor statistics.

To comply with legal obligations or defend our legitimate interests.

We do not sell or rent personal data and we do not use it for automated decision-making that produces legal or similarly significant effects.

4 – Data sharing
Selected clinics. Your contact details and the text of your enquiry are shared only with the clinic(s) you have chosen. Each clinic becomes independently responsible for its own processing of that data.

Service providers. We use Amazon Web Services (USA region) for hosting and Google Analytics (USA) for audience measurement. All providers act under contract and follow appropriate safeguards such as EU Standard Contractual Clauses.

Legal authorities. We disclose data only when required by law or to prevent fraud, security threats or harm.

We do not share data with advertisers or unrelated third parties.

5 – Retention
Enquiries and related correspondence are kept for up to twenty-four (24) months after your last interaction, then deleted or irreversibly anonymised. Security logs are stored for thirty (30) days. Aggregated analytics, which cannot identify you, may be kept indefinitely.

6 – Your rights
Depending on your jurisdiction (GDPR, UK GDPR, CCPA or similar) you may request to access, correct, erase or restrict your personal data, object to certain processing, withdraw consent, or receive a portable copy. To exercise any right, write to contact@embryoatlas.com; we reply within thirty (30) days. You may also complain to your local data-protection authority.

7 – Security measures
The Website uses HTTPS/TLS 1.3, encryption at rest for all production databases, firewalls and role-based access controls. Although no online service can guarantee absolute security, we take reasonable steps to protect your data.

8 – Children
The Website is intended for adults (18 +). We do not knowingly collect data from minors; any such data discovered will be deleted promptly.

9 – No medical liability
EmbryoAtlas.com provides information only. We neither practise medicine nor guarantee the accuracy or suitability of any clinic. Choosing a clinic and any subsequent medical decisions are entirely your responsibility. Always consult a qualified healthcare professional before proceeding with treatment.

10 – Changes to this policy
We may update this notice from time to time. When we do, the “Last updated” date will change. Material changes will be highlighted on the home page or, if you have supplied an e-mail address, by direct notice.

11 – Contact
contact@embryoatlas.com

By continuing to use EmbryoAtlas.com you acknowledge that you have read, understood and agree to this Privacy Policy.